Prerequisite: Good understanding of the web environment.
Required Material: A computer with Windows 10

Understand how does AdWords work and know the best practices to create successful campaigns. At the end of this training, the participant will be able to create and optimize basic campaigns:

Content:

1. Google AdWords basic concepts
2. Starting with Google AdWords
3. Google’s advertising options
4. Understanding Campaigns
5. Ad Groups
6. Keywords
7. Type of Keywords
8. Match Types
9. Keywords’ research
10. The art of writing Ads
11. Setting up your Account
12. Creating a Campaign
13. Payments and billing
14. Enhancing your campaigns