Prerequisite: Good understanding of the web environment.

Required Material: A computer with Internet access.

Understand how does AdWords work and know the best practices to create successful campaigns. At the end of this training, the participant will be able to create and optimize basic campaigns:

Content:

1. Google AdWords basic concepts
2. Starting with Google AdWords
   • Google’s advertising options
   • Understanding Campaigns
   • Ad Groups
3. Keywords
   • Type of Keywords
   • Match Types
   • Keywords’ research
4. The art of writing Ads
5. Setting up your Account
6. Creating a Campaign
7. Payments and billing
8. Enhancing your campaigns

Courses subsidized by Emploi-Québec

Eligibility:

You are eligible to take these courses if you are:

• a seasonal worker who is not currently working, but retains ties with his/her employer;
• self-employed;
• overqualified for the position you currently hold and the course is relevant to your area of study.

You are not eligible to take these courses if you are:

• employed in the public or para-public sector;
• a full-time student;
• unemployed and/or receiving employment insurance or welfare;
• receiving CSST (worker's compensation) from the SAAQ.

Maximum of two (2) courses per person.
Maximum of three (3) registrations per establishment.